Aerial strafing permanently subdued menacing marauders in Yemen, in 1940

Officer Perowne describes in his letter a vast tribe of more than 60,000 notorious marauders who thrived by robbing nomadic traders of goods in their caravans. In their deep frustration, the traders approached the British regiment – who were strictly in the area for observation – for help. Initially they refused to provide any sort of aid, until one day the proverbial straw broke the camel’s back. As I believe others might find his observations interesting in a historical sense and enlightening in a social sense, I present Officer Perowne’s letter herewith. So, put your imagination in Officer Perowne’s desert office and enjoy this rare opportunity to see how a band of 60,000 – not 40,000 – lawless thieves were brought under control.

How much assistance do you need when buying a lipstick? A tale of a marketing tactic FAIL

Lost in thought at the perfume counter, imagining the gay face of my mother upon her spritizing the pretty bottle of L’Air du Temps that I cradle in my hands, imagining her twisting open its tiny cap of a crystalline bird in flight, do I really seem like I just might want shopgirls Bambi or Aurora whining Madaaaam, you try Poisonnnn???

Why are we MEAN to the nicest, smartest, and most helpful people? René Girard’s ‘Mimetic Theory’​ explains this primitive inclination

According to Girard, mimetic desire, rivalry, and metaphysical violence are natural factors that emerge among people operating with base behavior in any partnership or group. Primitive people cannot help but react to their need for social harmony by continually finding scapegoats to sacrifice in order to maintain a sense of peace within the group or partnership – however temporary.